Safety Reflective Products: Saving Lives One Road at a Time

2025-06-18

Saving lives on the road with safety reflective products

 A 70-year-old individual, once a surveyor, witnessed firsthand the dangers faced by those working on Malaysia's bustling roads. During construction projects, vehicles constantly sped past, and with lax safety regulations in the 1970s—no established standards for reflectivity—he realized the urgent need to protect workers. Concerned about the occupational risks, he understood that high-visibility clothing could be a lifesaver. 


 In 1982, driven by this safety concern, he founded a company, initially offering engineering survey services. However, his focus soon shifted. In 1991, he ventured into the production of reflective materials, expanding to supply road safety products. His brand quickly became one of Malaysia's leading providers in this field. 


 The brand's core mission is clear: to develop and market products that enhance the visibility of both people and objects, ultimately improving road safety and saving lives. One of its breakthrough moments came with a major utility company. At the time, the company's field workers wore basic safety vests. Our innovator took it a step further, customizing vests with high-visibility fabric, reflective materials, and the company's branding. The result was a huge success—workers were not only safer but also proud to wear their new vests, showing them off around the office. 


 Back then, safety vests were simple, typically featuring four 10cm reflective strips and were mostly worn by municipal workers. But this pioneer's vision transformed the industry, making high-visibility gear essential for various professionals, from tanker drivers to field engineers, ensuring they could work with greater peace of mind.